Diversify your income by offering online training
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<p>As a self-employed person, achieving financial stability can be quite a challenge! Offering online training is a great way to diversify your business income, while demonstrating your expertise. And the best part? It's easier than you think! Learn how to create and launch your own training course in a few key steps.</p>
<h2>Two reasons to offer online training</h2>
<h3>Reason 1: To turn your expertise into a source of income</h3>
<p>You have spent years acquiring new knowledge in your field, whether in school or through your work. Those hundreds of hours spent learning make you an expert, so why not share that knowledge?</p>
<p>Launching a training course that gives access to part of your expertise enables you to sell a product that complements what you offer. This gives your customers a new way of benefiting from your knowledge, while you establish your credibility. Also, well-designed training can meet your customers’ needs who are not ready to purchase all your services. The training course offers them a first line of contact to your expertise.</p>
<p>Another great thing about online training? It gives you the opportunity to diversify your business by generating recurring <a href="https://www.momenteo.com/blog/increase-your-revenues-why-rely-on-passive-income">passive income</a> with less effort. It is passive income because the training is recorded. You only design and record it once before selling it. After that, it continues to sell with minimal effort on your end, enabling you to increase your income while never having to reduce the time you devote to other obligations.</p>
<h3>Reason 2: To attract new customers</h3>
<p>As mentioned above, training is a great way to demonstrate your expertise and the quality of your services. It allows you to directly prove your value to potential customers, especially those who are hesitant because of the cost of your services. By offering them affordable training, you give them the opportunity to engage with your content. The training is where they will discover your knowledge and develop a trustful relationship with you.</p>
<p>You can also reach a new audience by partnering with individuals whose expertise is complementary to yours. When you collaborate with experts in your training material, you will benefit from their credibility and become known to their community. This not only allows you to reach a new pool of potential customers, but it strengthens your image by being associated with other recognized professionals.</p>
<h2>Professionals who can offer online training</h2>
<p>Any self-employed person can create online training. No matter what your profession is, you can teach technical skills, analyze and critique trends in your market, share working methods or walk your clients through a specific process. Observing what is already being done in your industry will help you find a unique angle to stand out, whether it's through the content or format of your training.</p>
<p>If no one offers training in your field of activity, even more reason to seize this opportunity and be the first to do so! Not only will you create a new service, but you'll position yourself as a pioneer in your industry.</p>
<p>There are many possible areas to focus on! A freelance graphic designer could create training on designing a cohesive visual identity, while a marketing consultant could teach how to build an effective content strategy. A personal development coach could offer a program to improve stress management, an accountant could have a lesson on the basics of taxation for self-employed workers, and a real estate agent could walk entrepreneurs through their quest for financing for the acquisition of a commercial space. Even a craftsman could teach his techniques through detailed tutorials. The key is to identify a specific need and respond to it with a clear and accessible approach.</p>
<h2>How to launch your online training</h2>
<h3>Choose a topic that is relevant to your target audience.</h3>
<p>First, determine who your training will be for. Will you target your current customer base or try to reach a new audience? What level of expertise do they have on the subject? Are they looking for a short, hands-on course or a more in-depth training?</p>
<p>Once you've defined your audience, choose a topic that will bring real value to them. For training to work, it must meet a real need, whether it is to solve a problem, to acquire a sought-after skill or to improve a way of working. The more your training provides a concrete solution, the more likely it is to attract participants and generate sales.</p>
<h3>Structure your content effectively</h3>
<p>Now that you have determined the topic of your online training, you need to structure it effectively in order to share your knowledge. Make sure the progression makes sense. Give students the change to learn the basics before moving on to more advanced concepts. To help you, you can divide the training material into sections, each of which serves a specific purpose.</p>
<p>Also determine how your training will be presented. Will it be based on a video accompanied by a visual presentation? Will it include practical exercises, downloadable materials or a platform for participants to discuss what they have learned? If you opt for live training, think about how you want to interact with your audience: will you leave room for questions throughout the session or will you set aside time to answer them at the end?</p>
<h3>Determine which offer to promote</h3>
<p>To maximize the impact of your training, include an offer related to your services or another product you offer. This offer must be related to what you have just taught. For example, if you've just taught the basics of newsletter writing, you could offer a private consultation to help participants build an email strategy or recommend additional training on creating content for social media.</p>
<h3>Promote your training product</h3>
<p>That's it, your training is ready! Now you need to prepare for your launch in order to make this offer known to your community. Your network is a great place to start, as it brings together people who already follow you for your expertise and who might be interested in what you have to offer.</p>
<p>Spread the word on your social networks and inform your newsletter subscribers. Clearly tell them what the training will contain, and the benefits that participants will derive from it. Instead of simply listing its features, highlight what it will enable them to achieve in concrete terms. You could, for example, share a testimonial, a short explanatory video or answer frequently asked questions to generate interest.</p>
<h3>Test and adjust your training</h3>
<p>Once your training has launched, take the time to gather feedback from your participants. Ask them what they appreciated, what they wish they had seen more of, and if there were any areas that could be improved. This feedback will help you refine your content and tailor your future training to the needs of your audience.</p>
<p>By the way, you can also use these reviews on the sales page of your training. There is nothing better than recommendations from satisfied people to encourage others to take the plunge!</p>
<p>Don't wait until you have the perfect course to get started! Start with a simple first version, test it and adjust it based on feedback. The more you do, the more refined your offer will become. So, why not turn your skills into a business opportunity today?</p>
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<p>Roxane has always written and dreamed of making a living from her pen. Now a web editor, proofreader and author, we can say that it's mission accomplished!</p>